Urbana Market at the Square

In my senior design studio, I formed a group with two other designers to redesign the local Urbana Farmer's Market. We rebranded their dull, rooster logo and created a fresh, modern design aimed to attract University of Illinois students to travel off-campus to the Saturday market.

We placed our posters with the re-designed logo on a pillar outside of the Student Union, on the Main Quad, for students to pass by as they walk to class. Supplementing the posters, we created business cards and an installation of vinyl veggies leading students from the inside of the Union to our posters outside. 

My team and I created vinyl veggie graphics and placed them in a path on the floor of the University of Illinois Memorial Union, leading students from inside to our posters outside of the Union.